Designer Sketches Podcast

Similar to how George Washington established precedents for the American presidency, Dreyfuss was a founding father of American industrial design. He defined expectations for the role of designer and their relationship to engineering and marketing; the balance between commercial objectives and human needs; and the philosophy of design not as a stylistic afterthought, but as an integral part of creating “classic” products that stand the test of time.

In his book, The Man in the Brown Suit, Russell Flinchum draws on a wealth of primary sources to explore how Dreyfuss transitioned from a theater designer in the 1920s to one of the “big four” industrial designers during the so-called golden age of industrial design. This monograph (a detailed study on a specialized subject) accompanied a 1997 exhibition of Dreyfuss’s work at the Cooper-Hewitt, National Design Museum, where Flinchum was a fellow. From the 1920s through the 60s, Flinchum covers how Dreyfuss’s work evolved and his influence grew while staying committed to the Five Points that outlined his design philosophy: safety and convenience of use, ease of maintenance, cost, appeal, and appearance — importantly, in that order.

Referred to as both the “dean” and the “conscience” of the field, he was considered by his friends, family, and colleagues, above all, a person of integrity. As a user experience designer working on enterprise software products today, I think we can learn from how Dreyfuss championed human values during a period of tremendous technological advancement. At the time, it was unprecedented for a designer and his team to have such a widespread impact on the public consumer. He took a principled, considered approach to design that we apparently had to relearn in the twenty-first century with the advent of the internet and the digital age. I first read this book about ten years ago, and as I’ve gone back through it, taking copious notes and capturing inspiring quotes, I’ve regained an appreciation for some of the practical insights and creative mindsets that have influenced me over the years, and reconsidered how I can apply Dreyfuss’s knowledge, experience, and spirit to my own work.