My Favorite Quotes

‘Consensus’ decision-making is too slow. We can’t wait until everyone is convinced before we act. Appian designates one decision-maker for each decision. (If for any decision it’s not clear who it is, clarify it.) Everyone can speak their mind, but when the decision is made we move together quickly. (If I’m the decision-maker, I’ll put my decision in writing — it helps for clarity.)

Decision-making

Good design needs courage not focus groups!

Creative confidence

How quickly come the reasons for approving what we like!

Rationalizing decisions

Is it possible that we discussants are oppressed by a subconscious suspicion that we are really saying precisely nothing, and that this nothing will stand up as conversation only if we say it elaborately?

Jargon

Dreyfuss’s designers were soon generating guides to camber and radius treatments for box-type covers for industrial components, giving them a look of quality that did away with the sheet-metal aesthetic of the engineer.

Role of designer Design language